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Overview
The InDesign Corporate Marketing Bootcamp training is a comprehensive course that pairs and integrates both of our Corporate Marketing I and II classes. This course is a complete foundation that starts at a beginning level and progresses to an intermediate level of mastery.
This course is designed for business professionals who want to learn how to create professional marketing materials and engaging communication pieces using InDesign, the industry standard desktop publishing tool. It is a comprehensive program that starts at a beginner level and progresses to an intermediate level of mastery. During the course, you will work on various projects such as business proposal templates, business cards, brochures, prospectus documents, annual reports, and more.
Your instructor will guide you through the process of creating flowing text, incorporating graphic frames for images and backgrounds, and using color and typography concepts in your InDesign workflow. You will also learn how to use master pages, paragraph and character styles to build layouts efficiently, and how to export an Acrobat PDF with the proper settings. In addition to these skills, you will also learn how to maximize your efficiency with quick keys, import and export complicated files, work with styles including the nesting of styles, use tables and table styles, incorporate transparency and Photoshop blending modes, and work with Illustrator files and type and photo effects from Photoshop.
The Adobe InDesign course will also cover long document management and the incorporation of XML into InDesign. This Adobe InDesign class is tailored for business professionals and is suitable for both small and large organizations. Our clients in these classes include employees from energy companies, financial investment and banking firms, and government agencies seeking effective branding and communication strategies.
Frank is an instructor pilot for the US Airforce who shoots 360° videos. Learn more about how the course he attended filled the gaps in his knowledge from being self-taught, and allow him to put out a better product for his students.
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Outline
- Get comfortable with the interface and workspaces
- Learn to create different types of frames
- Incorporate Images, Vector Graphics and Word documents
- Learn how to setup an InDesign document for different types of printing projects
- Search of complementing colors to add to the swatches panels
- Understand the differences between Spot and Process colors
- Utilize Master Pages to keep a consistent design and add page numbers to documents
- Create a Paragraph and Character Styles to format text
- Format table data with Table Styles and Cell Styles
- Export press ready PDFs
- Learn how to create large documents with multiple InDesign Documents and an InDesign Book file
- Synchronize Paragraph and Character Styles across InDesign Book Documents
- Customize page numbers and sections markers for large documents
- Incorporate text variables to generate dynamic text
- Build and manage table of contents, indexes and bookmarks
- Collect and combine book files to create a single pdf for press or online delivery
- Data Merge from Excel to auto generate content in InDesign
- Learn about the differences of EPUB 2 and 3 formats for digital content for mobile devices
- Build interactive magazine projects complete with animations, buttons, galleries, audio and video content
You may also be interested in the Illustrator Corporate Marketing Bootcamp.
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Prerequisites
- Basic Computer Skills on Windows or Mac
Skill Level: 1-2
Foundation to Beyond Basics
Materials
Along with this training, you will receive:
- Student courseware and class projects
- Adobe InDesign Course Certificate
- Conversion tools bookmark
This training can also assist with the preparation of Adobe certification exams, including the Adobe Certified Professional credential.
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