Social Media Content Creation

Overview

Learn how to create engaging and impactful visual content for different social media platforms using Adobe Creative Cloud Tools.

In this course you will utilize efficient workflows to share assets across the Adobe Apps. You’ll learn to edit and design images using Adobe Photoshop and create video content with Adobe Premiere Rush and After Effects. Become familiar with current design trends and technical requirements across the different social media platforms for successful marketing campaigns. Projects created in this class include applications for Facebook, Instagram, TikTok, YouTube, Twitter and Snapchat.

Ariel is a high school teacher that works with students to create rich communication pieces using the Adobe Creative Cloud tools. Hear what she had to say about her training experience with Lumenbrite.

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Outline

Introduction to social media platform requirements
Learn how the Adobe Creative Cloud tools can drive your social media content
Integrate company branded assets and colors
Create color themes using Adobe Color
Explore the variety of ways to access content within Adobe Creative Cloud
Properly manage CC Libraries, fonts and content files
Set up Photoshop for multiple image formats used in Instagram, YouTube, Twitter and Facebook
Enhance images using color correction and color grading
Learn blemish removal techniques
Learn to resize and crop images to the appropriate resolutions for the web
Create engaging text elements, shape layers and illustrations
Explore modern special effects with blending modes and color balance adjustments
Utilize masking for cutouts and background removal
Create animation in Photoshop for GIFs and video
Explore video frame sizes for Tiktok, Snapchat and Instagram
Set up your video workflow in Premiere Pro or Rush for rapid content creation
Add titles, graphics, transitions and audio to your video projects
Learn to create basic looping animations with After Effects
Incorporate special video effects and graphics
Create repurposable dynamic titles and animations
Explore different rendering and output options for YouTube, Facebook and Instagram Stories

If you need additional information regarding the course syllabus, please Contact Us.

For additional courses visit our Adobe Training catalog.

Prerequisites

Basic Computer Skills on Windows or Mac

Skill Level: 1-2

Foundation to Beyond Basics

Materials

Along with this training, you will receive:

Student courseware and class projects
Social Media Content Creation Course Certificate
Conversion tools bookmark