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adobe social-media-business

Social Media Content Creation

  • 3 days
  • course-level Level 1-2
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Overview

Learn how to create engaging and impactful visual content for different social media platforms using Adobe Creative Cloud Tools.

In this course you will utilize efficient workflows to share assets across the Adobe Apps. You’ll learn to edit and design images using Adobe Photoshop and create video content with Adobe Premiere Rush and After Effects. Become familiar with current design trends and technical requirements across the different social media platforms for successful marketing campaigns. Projects created in this class include applications for Facebook, Instagram, TikTok, YouTube, Twitter and Snapchat. 

Outline

  • Introduction to social media platform requirements
  • Learn how the Adobe Creative Cloud tools can drive your social media content
  • Integrate company branded assets and colors
  • Create color themes using Adobe Color
  • Explore the variety of ways to access content within Adobe Creative Cloud
  • Properly manage CC Libraries, fonts and content files
  • Set up Photoshop for multiple image formats used in Instagram, YouTube, Twitter and Facebook
  • Enhance images using color correction and color grading
  • Learn blemish removal techniques
  • Learn to resize and crop images to the appropriate resolutions for the web
  • Create engaging text elements, shape layers and illustrations
  • Explore modern special effects with blending modes and color balance adjustments
  • Utilize masking for cutouts and background removal
  • Create animation in Photoshop for GIFs and video
  • Explore video frame sizes for Tiktok, Snapchat and Instagram
  • Set up your video workflow in Premiere Pro or Rush for rapid content creation
  • Add titles, graphics, transitions and audio to your video projects
  • Learn to create basic looping animations with After Effects
  • Incorporate special video effects and graphics
  • Create repurposable dynamic titles and animations
  • Explore different rendering and output options for YouTube, Facebook and Instagram Stories
  • NEW - Learn how to integrate Ai tools that include Adobe Firefly, Photoshop and Illustrator
  • NEW - Use Adobe Express to rapidly create and schedule posts.

If you need additional information regarding the course syllabus, please Contact Us.

For additional courses visit our Adobe Training catalog.

Materials

Along with this training, you will receive:

  • Student courseware and class projects
  • Social Media Content Creation Course Certificate
  • Conversion tools bookmark

Prerequisites

Basic Computer Skills on Windows or Mac

course-level Skill Level: 1-2 Foundation to Beyond Basics